Paula Berg

Paula Berg is the new Digital Media Leader at Linhart PR, a national public relations and corporate communications counseling firm based in Denver, CO, where she specializes in social media strategy development, integration, infrastructure, and crisis management. Paula earned her social media stripes at Southwest Airlines, where she served as the company’s first Manager of Emerging Media, responsible for the development of the airlines’ online communication and social media strategy and the leadership of the airline’s emerging media team. Under her leadership, the airlines’ blog, “Nuts About Southwest,” was named Best Blog by PR News in 2007, 2008, and 2009, and has been cited in countless publications ranging from Wired magazine to the Wall Street Journal. Since its’ launch in April 2006, “Nuts” has become an integral part of the airlines’ communication strategy and has experienced tremendous success – providing a community for loyal Customers, serving as a virtual focus group, and influencing several business decisions. Prior to her work in social media, Paula was a company spokesperson with emphasis on media relations and reputation management. Paula also supervised on-location production of Airline!, Southwest’s reality series for the A&E Television Network.